THE LOOK OF THE GAMES

The Olympic Games in Paris are just around the corner. Preparations are in full swing, but the Olympic Games are not just a sporting event; they are a global spectacle that leaves a lasting impression. One of the most fascinating aspects of the Games is the visual identity, better known as 'The Look of the Games.' 


A ‘Look’ of Unity and Diversity

The inspiring concept behind the 'Look' of the Paris 2024 Olympic Games revolves around capturing the zeitgeist, culture, and character of France. Inspired by iconic elements of Paris and the entire country, the visual identity uses one of the most distinctive materials of Parisian streets: cobblestones. These stones are creatively transformed into various geometric shapes that symbolize Paris and France, forming an essential part of the modular style of Paris 2024.

© Agency W&Cie, Paris

Within the style, three key pillars are illustrated through the 'cobblestones':

• Sport Elements: Emphasizing the sports venues and fields across Paris and France, such as athletics tracks, swimming facilities, and the sports balls that the world's best athletes will use to shine.
• Iconic Locations: Paris2024 brings the Games to the heart of one of the world's most beautiful cities, offering a unique opportunity to showcase the city's countless iconic monuments.
• The French Art de Vivre: France opens its doors to the world, focusing on symbols and the art of French elegance, which will represent national pride globally.

For the first time, the 'Look' will also be adapted to the various host cities. Colorful, bold, modern, and richly symbolic, we are fans!

Promotional Items as Cultural Ambassadors

A strong visual identity is at the core of how an event like the Olympic Games distinguishes itself and leaves a lasting impression. Through merchandise and promotional items, this identity is made tangible and spread among participants, spectators, and fans worldwide. These items serve not only as souvenirs but also strengthen the connection with the event and anchor its memory long after the Games are over. Each item plays a role in reinforcing the cultural message and leaving a lasting impact on a global community.

© Agency W&Cie, Paris

This is how Paris2024 makes an indelible impression. From the vibrant colors to the iconic symbols, everything breathes the spirit of Paris2024! It goes beyond just adding a logo; it's about bringing to life an experience that speaks to the heart of a global audience. Let this example inspire you to embrace a strong visual identity for your brand and enhance it with unique merchandise and promotional products. This way, you not only create a visually appealing presence but also strengthen the bond with your customers and create lasting memories.